Nu Cycle EMail List
Click here to read the welcome email I wrote for Nu Cycle
What They Say:
"We're really impressed and happy with the overall package... [the emails] are really awesome. We're so happy with what you've done. This is such a cool way of telling what we're doing, breaking it down and making it more engaging. But you still really get to the gist of what we're doing, which not everyone does immediately... We're so happy that you 'get it' and you're good at talking about it."
co-founder of Nu Cycle
Nu Cycle is a waste offset service with a tech twist. They use Semantic AI to crunch the massive challenge of tracking the world's waste streams. This gives them a clear view of where certain types of pollution tend to accumulate. Data then guides Nu Cycle to organizations uniquely located to collect and transform that environmental pollution where it concentrates the most. Currently, Nu Cycle funds the work of four partners who remove things like plastic and glass from the environment. These four partners are the real engine of offsetting, since they use the collected waste material to create new goods like bricks or bio-epoxy. As Nu Cycle's data set grows, their AI will track more waste streams and identify more partners who can convert more waste back into usable goods. Offsetting with Nu Cycle powers a scalable, circular platform that transforms pollution into a solution across the globe.
Nu Cycle approached me to set up their email ecosystem. So far, that has included:
Advising them which ESP to use
Writing and building a welcome sequence
Helping with double opt-in and GDPR compliance
Strategies to boost subscriber engagement
Moving forward, I'll continue to build more of Nu Cycle's email ecosystem by writing and implementing more autoresponders, like a post-purchase flow. As they grow, we'll create a proper newsletter broadcast schedule to keep all the offsetters up-to-date. Their complex cleantech platform presents an exciting challenge for me as a copywriter.
I believe in the raw potential of Nu Cycle to completely reshape the offsetting industry by marrying cutting-edge AI with a world-saving mission. They're just getting started, but I think we'll see big things from Nu Cycle in the future.